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Case Study


Celerity Staffing

A high-bandwidth site for the technology elite.

Founded in 1999, Celerity is a privately-held workforce strategy consulting company focused on creating systems (technology + people) that connect top talent with market leading companies.

The Challenge
Celerity wanted an easy-to-use "webmasterless" site management tool for their graphically rich, high-bandwidth web portal. They wanted a personalized experience for their clients and a secure place to transact business for executives "in the know." The user experience had to match the expectations of their audience, all sophisticated high-tech executives with fast Internet connections. In addition, Celerity wanted graphics that were highly interactive, telling the Celerity story in a fun and compelling way.

The Solution
Celerity uses the hosted version of StageOne to maintain their content. The hosted version stores their graphically rich web templates and lets them maintain their content using StageOne's simple, graphical controls, in a staging area on a secure server. When they are ready to push their changes live, StageOne creates plain HTML pages and automatically transports them to Celerity's web hosting account.

"At Celerity, our business is recruitment, not web coding. StageOne lets us concentrate on delivering the right messages, without having to know anything about HTML or Javascript. We can make our own changes as needed. It's easy, graphical, and invaluable as a marketing tool." said Steve O'Deegan, Principal and co-founder of Celerity Staffing Inc.

Specific Impulse also developed Javascript and DHTML-based menus, charts, and diagrams, with rollover effects coded against the natural transitions designed into the Designworks artwork. The CelerityNet password-protected VIP pages provide sophisticated but simple popup windows for easy navigation across job listings, enabling executives to review postings quickly and efficiently.

The Players
Graphic design (including original artwork, interface elements, and layout) by Designworks. Information architecture, Javascript, DHTML, and Perl coding by Specific Impulse.

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