Audience-profiled content, and a self-maintaining
Telera provided VoIP applications and infrastructure, and was acquired by Genesys in 2002.
Telera wanted a web site that could be managed by a "web producer": a marketing professional that knows the business need driving web content, and who coordinates that content, rather than a webmaster who codes HTML. In fact, they don't employ a webmaster at all. Moreover, their site is based on audience: visitors to the site can easily go to the specific area that best serves their needs. Web pages, demos, and documents needed to be classified based on audience and managed across the site.
The Specific Impulse StageOne system enables Telera's web producer to manage all content from a simple, graphical control panel. StageOne also features a classification system that lets the web producer quickly tag web content by audience and vertical market.
"Telera was drawn to Specific Impulse because of its talented Web engineering team and StageOne, its back-end Web site maintenance tool. StageOne gives Telera the ability to manage our corporate site on the fly without the need for a webmaster. Now, content owners can easily post and maintain their material, which keeps our site very current and robust. I'm very impressed with the Specific Impulse team and Web capabilities that StageOne brings to our marketing organization." said Michael Saso,Marketing Manager for Telera, Inc.
StageOne modules manage everything from press releases to job postings, partners, customer quotes, and events. StageOne also lets them decide which information should be displayed on the home page, such as recent press releases or awards.
The result is a web site that is easy to update, simple to manage, inexpensive to maintain, and where the content is never stale.