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Case Study



Portal information architecture

Verizon Communications Inc. (NYSE:VZ), a Dow 30 company, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Based in New York, Verizon has a diverse workforce of more than 252,000 and generates annual consolidated operating revenues of approximately $90 billion.

The Challenge

Verizon needed a dynamic, community-oriented broadband portal to highlight exciting new releases from Verizon's world-class online partners. The site needed to feature movies, music, television, games, and video, as well as the hottest online communities.

The experience needed to be dynamic, hip, and attention-grabbing, delivering lots of eye-catching content for diverse audiences across a wide range of media, while remaining logically-structured and user-friendly.

The Solution

Verizon, through its agency Questus and partner Crimson Consulting, selected the Specific Impulse information architecture team (Rich Julius, Molly Wright-Steenson, and Margo Hays) to develop a rich, community-centric information architecture for their new Verizon Surround media and gaming portal (

Building on a solid foundation of audience analysis, content analysis, and user personas, the team delivered wireframes and designs that define the underlying Verizon Surround experience.

The Players

Image, branding, identity, and graphic design, including original artwork, interface elements, and layout, by Questus ( Audience analysis, persona development, content analysis, and information architecture by Crimson Consulting ( and Specific Impulse.

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