Specific Impulse respects your privacy and we understand that as a visitor to our site you may wish to know why we collect information, what sort of information we collect, how we collect it, and how you can remove, revise, or discuss your privacy with us.
But if you read nothing further, you should know that no matter what information we collect, we never sell personal information to third parties. Occasionally we may engage in a special promotion, contest, or joint marketing campaign with the partners identified on our partner page. If we do so, we clearly identify the partner and if we plan to share information with the partner, we will provide an up-front statement to that effect.
We guard your contact information and we assure you that information you share with us will be protected by us.
Why We Collect Information
Like most companies, our web site is used for marketing purposes. Encouraging visitors who may be interested in our products and services to visit the web site is crucial to eMarketing, and is in fact one of our core competencies. In common marketing parlance, we seek to "drive traffic to our web site." So, like many companies, we engage in advertising and promotional activities that will encourage you to visit us.
In order to know how well our marketing and advertising efforts are working, we employ our own StageOne technology to measure the effectiveness of each marketing campaign. If we do a special promotion, mass-mailing, purchase paid keywords, or engage in traditional advertising, we'd like to know whether those advertising dollars are worth the investment and how effective the campaign is. So we track response rates of each campaign.
When we do know who we are campaigning to, such as when you register for a product demo, ask for more information, or we send mass-mail to a mailing list, we want to do an effective job of communicating with you through personalized, one-to-one marketing activities. So we use our StageOne technology again to find out which people visited the web site or otherwise showed interest.
Knowing more about the people and companies that may be interested in our products and services helps us communicate with people who are truly interested in what we have to offer, and this also enables us to know who is not interested. In "marketspeak" this means that we only contact "truly qualified leads." But we prefer to think of it as being polite and not bothering people who aren't interested in what we have to say.
We believe that the best way to communicate with potential customers is to request their permission to be an "opt-in" recipient of information. Permission marketing requires you to register with us, in order to receive newsletters, product announcements, or special offers, according to your interests. One method to develop an opt-in list is to purchase opt-in email lists, but we believe that such lists are often spurious, and so we only use them as a first line of communication, to ask your permission to engage you further. Regardless, only Specific Impulse staff and authorized representatives (such as alliance partners working closely with us) will ever contact you using the information we have collected.
For some activities, such as receiving an online newsletter, signing up for a StageOne software subscription, or participating in our extranet, we may ask you to register with us. These are not explicit marketing activities, and in such cases we require your contact information to send you important system alerts and notifications. You may always indicate a preference to opt out of marketing and sales communications.
If you choose to unsubscribe or otherwise remove your information from our list, our StageOne system ensures that you are truly opted-out. We give that control to you, because we feel that it is your right to decide who you give permission to contact you. In fact, StageOne ensures this level of opt-out compliance and trust among all our customers.
Note that though we make every effort to preserve your privacy, we may need to disclose contact information when required by law, when such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on our website.
What Information We Collect
You may fill out a contact form on our web site or if you visit from a mass-mail campaign you may discover that we already have your contact information on file. You may update or delete this information yourself.
We may also ask you for subscription preferences so that we may send you information that suits your interests, at the notification frequency that you have selected.
The Specific Impulse web site(s) also track visitors to specific pages, to see which pages are most popular and what the click-paths are through our site. Anonymous tracking IDs, called cookies, are used to separate out the traffic patterns of individual visitors. We cannot identify you from these cookies. However, if you visit the site from a promotional campaign or register on our web site, you may be identifying yourself, and the pages you visit, through contact information that is already in our database.
Through these means, we may try to determine individual traffic patterns in order to identify qualified sales leads. We do not use our technology to discover personal information about you that we did not already have, other than your path through our web site.
How We Collect Information
We stake our reputation on responsible use of technology such as "cookies" and "web beacons" that help us know who is reading our email and brochures and who is visiting our web site.
Our web site recognizes you by placing a file (cookie) that contains only enough information to identify you upon return visits. A cookie is a small line of text that is stored with your web browser for just this purpose. or example, if you visit a web site that you do business with, such as you bank, credit card company, eBay, or Amazon, the cookie is what enables them to welcome you and know what your preferences are. Your browser may have options to accept, reject, or provide you with notice when a cookie is saved on your computer.
Specific Impulse websites may contain links to other sites. We assume no responsibility for the content or the privacy policies and practices of such websites. We encourage you to read the privacy statements of these linked sites, as their privacy practices may differ from ours.
You can help maintain the accuracy of your personal information by notifying us when you change your name, address, title, phone number, email address, or your subscription preferences. If at any time you wish to update your information or preferences, or you prefer to stop receiving communications from Specific Impulse, visit our web iste at http://www.specific-impulse.com/preferences.html.
Alternatively, you may contact us at the following address:
Specific Impulse Inc.
If you change your e-mail address, please contact us. In order to make and verify corrections, please include both your old and new address.